SONORA, Calif., June 23, 2020 – Visit Tuolumne County (VTC) in Northern California is pleased to announce the launch of its newest brand campaign ‘Wander Freely’ as the destination safely welcomes back visitors to the area. The goal of the multi-phased campaign is to inspire family and friend getaways primarily focused on the region’s many outdoor experiences, wide-open spaces and charming towns.
“We want to encourage people to get outside and explore nature again after being inside their homes for several months,” said Lisa Mayo, president & CEO of Visit Tuolumne County. “We hope travelers will see how easy it is to wander freely in Tuolumne County. The area offers an abundance of open-air outings including Yosemite explorations, California Gold Rush Country discoveries and High Sierra adventures. We are excited to be welcoming visitors back to our diverse scenery and fresh air.”
By utilizing owned, earned and paid media channels, the campaign is targeting nearby drive market residents in the San Francisco Bay Area and the Greater Sacramento area, reminding these potential visitors the destination is ready to welcome them with open arms when they are ready.
Tuolumne County offers adventure year-round, making it the perfect physical distancing destination for travelers looking to relax and enjoy endless outdoor recreation. From state to national parks, sightseeing to stargazing, history to wine tasting, Tuolumne County is truly three destinations in one at a fraction of the cost.
The Tuolumne County Health Officer approved the reopening of leisure travel including campgrounds, outdoor recreation and lodging properties on June 12. Social distancing, limited occupancies and other health protocols are required by county officials. VTC also recently introduced the Tuolumne County Healthy Pledge program intended to showcase how local businesses are committed to clean and healthy standards for their guests and employees.
For more information on Tuolumne County campgrounds, outdoor recreation, lodging properties, restaurants, shopping and more, go to VistTCToday.com. VTC encourages visitors to confirm reservations directly as individual businesses will open on their own timeline.
ABOUT VISIT TUOLUMNE COUNTY
Visit Tuolumne (“to-all-o-me”) County (VTC) is the official destination marketing organization for Tuolumne County in Northern California with a mission to increase visitation, travel spending and overnight stays. Tuolumne County is just a 2 1/2-hour drive east of the San Francisco Bay Area. The destination is known for its pristine, scenic expanse reaching into the foothills of the Sierra Nevada Mountains. Gold was discovered in Tuolumne County in 1848, setting off the major gold rush of 1849. The main highways leading to the picturesque drive from the Bay Area are Highways 108 and 120 from the west and Highway 49 from the north. The State Highway 120 entrance to Yosemite National Park is considered the “front door” of the park for the Bay Area. The Stanislaus National Forest, Yosemite National Park and other surrounding areas provide natural vistas and settings for hiking, water skiing, horseback riding, rafting, camping, snowmobiling, boating, snow skiing, fishing and other outdoor activities. Seven restored historic hotels, four golf courses, numerous and varied dining establishments, historic saloons, four wineries, a hard cider distillery, train rides, casinos, seven museums, two state historic parks, two live theaters, many bed-and-breakfast inns and a variety of Airbnb accommodations are among the many other attributes that make the county a year-round vacation destination. For more information, go to VistTCToday.com.
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Media Contact:
Augustine Agency
Jaime Hayden
Office: (916) 960-2894
