What is a Tourism Marketing District?

A Tourism Marketing District, also known as a Tourism Improvement District, is a stable source of funding marketing efforts designed to increase occupancy and room rates for lodging businesses. Funds raised through a small assessment on lodging stays are used to provide services desired by and directly benefiting the businesses in the district.

What are the advantages of a TMD?

• They provide a stable funding source for tourism promotion
• They are designed and created by those who pay the assessment
• They are governed by those who pay the assessment
• Funds cannot be diverted for government programs

Take a look at the TMD Feasibility Study for Tuolumne County here.

Questions can be directed to:

Lisa Mayo, VTC President & CEO: lisa@gotuolumne.com

Tourism is the number one industry in Tuolumne County. Visit Tuolumne County (VTC) promotes economic growth to Tuolumne County through marketing the County to potential visitors. If you have a local business, then tourism is your business!

View our mission, Board of Directors, annual reports, marketing plans here.

View benefits of being a Visit Tuolumne County partner here.

View Travel Impacts for Tuolumne County here.