Current Travel Conditions - Tioga Pass/Hwy 120 East in Yosemite and Sonora Pass/Hwy 108 are Temporarily Closed Due to Snow - Click for More Info

As the role of the Destination Marketing/Management Organization (DMMO) has evolved, Visit Tuolumne County has adopted the following statements to incorporate multiple areas of involvement.

Mission Statement: To enhance Tuolumne County’s visitor economy through tourism.

Community Statement: Visit Tuolumne County supports the community through the Community Investment Program. The VTC team members take pride in being part of Tuolumne County by taking an active role in a vibrant and successful community.

Strategic Statement: To align with Destination Marketing and Management Organization (DMMO) trends, the VTC takes an active role in industry conferences, continued education, multi-year planning, strategic partnerships, and industry advocacy.

Vision Statement: VTC is the premiere authority for marketing Tuolumne County’s tourism assets and plays a key role in crisis communications, crisis recovery and destination stewardship.

Inspiration Statement: The VTC team is passionate about and inspired by High Sierra Adventures, Yosemite Explorations, and Gold Country Discoveries.


Click Here to View the VTC Bylaws

2023-2024 Board of Directors:

Executive Board:

Ryan Reis - Chairperson
Represents District 4 Lodging: Don Pedro Recreation Agency

Hanna Craig - Vice Chairperson
Represents Attraction: Dodge Ridge Mountain Resort

Stephanie McCaffrey - Secretary/Treasurer
Represents At Large: McCaffrey House Bed & Breakfast


Directors:

Ginger McKinsey,
Represents District 1 Lodging: Heritage Inn Yosemite/Sonora

Launa Valente
Represents District 2 Lodging: Lazy Z Resort 

Casie Schornick
Represents District 3 Lodging: Century 21 Wildwood Properties

Vacant
Represents District 3 Lodging

Teri Marshall
Represents District 4 Lodging: Rush Creek Lodge/Evergreen Lodge

Vacant
Represents District 5 Lodging

Zac Broxham
Represents Restaurant/Retail: Local Collective/KW Real Estate

Karen Mariano-Luckhardt
Represents At Large: Inner Sanctum Cellars Winery and Tap Room at Basecamp

Jan Verhage
Represents At Large: Sierra Repertory Theatre

Sam Segerstrom
Represents At Large: Coldwell Banker Segerstrom Real Estate



Visit Tuolumne County Board of Directors Meetings are the 3rd Thursday of every other month (Jan., March, May, July, Sept., Nov.) at 1:00pm. 

Visit Tuolumne County Headquarters: 193 South Washington Street, Sonora


Tuolumne County Tourism Summit: October 17, 2024 at Chicken Ranch Casino Resort. Register by October 11th here.


Annual Reports

View the VTC Annual Reports Here

Planning

View the 2022-2024 Strategic Plan

View the 2024-2026 Marketing Plan

Marketing Reports for City of Sonora

View the VTC Marketing Reports for City of Sonora



Visit Tuolumne County
193 S Washington St
Sonora, CA 95370

800-446-1333
209-533-4420
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