As the role of the Destination Marketing/Management Organization (DMMO) has evolved, Visit Tuolumne County has adopted the following statements to incorporate multiple areas of involvement.
Mission Statement: To enhance Tuolumne County’s visitor economy through tourism.
Community Statement: Visit Tuolumne County supports the community through the Community Investment Program. The VTC team members take pride in being part of Tuolumne County by taking an active role in a vibrant and successful community.
Strategic Statement: To align with Destination Marketing and Management Organization (DMMO) trends, the VTC takes an active role in industry conferences, continued education, multi-year planning, strategic partnerships, and industry advocacy.
Vision Statement: VTC is the premiere authority for marketing Tuolumne County’s tourism assets and plays a key role in crisis communications, crisis recovery and destination stewardship.
Inspiration Statement: The VTC team is passionate about and inspired by High Sierra Adventures, Yosemite Explorations, and Gold Country Discoveries.
Ryan Reis - Chairperson
Represents District 4 Lodging: Don Pedro Recreation Agency
Hanna Craig - Vice Chairperson
Represents Attraction: Dodge Ridge Mountain Resort
Stephanie McCaffrey - Secretary/Treasurer
Represents At Large: McCaffrey House Bed & Breakfast
Directors:
Ginger McKinsey,
Represents District 1 Lodging: Heritage Inn Yosemite/Sonora
Launa Valente,
Represents District 2 Lodging: Lazy Z Resort
Casie Schornick,
Represents District 3 Lodging: Century 21 Wildwood Properties
Luis Torres,
Represents District 3 Lodging: Black Oak Casino Resort
Teri Marshall,
Represents District 4 Lodging: Rush Creek Lodge/Evergreen Lodge
Vacant
Represents District 5 Lodging
Zac Broxham,
Represents Restaurant/Retail: Local Collective/KW Real Estate
Karen Mariano-Luckhardt,
Represents At Large: Inner Sanctum Cellars Winery and Tap Room at Basecamp
Jan Verhage,
Represents At Large: Sierra Repertory Theatre
Sam Segerstrom,
Represents At Large: Coldwell Banker Segerstrom Real Estate
Visit Tuolumne County Board of Directors Meetings are the 3rd Thursday of every other month (Jan., March, May, July, Sept., Nov.) at 1:00pm.
Visit Tuolumne County Headquarters: 193 South Washington Street, Sonora
Marketing Meeting: February 20, 2025. Visit Tuolumne County Headquarters.
Tuolumne County Tourism Summit: October 16, 2025 at Chicken Ranch Casino Resort.
